Client
Fraktal Beauty
In the heart of innovation and care, Fraktal Beauty emerges as a sanctuary for those navigating the journey of menopause. More than a brand; they promise renewal, empowerment, and beauty in every phase of life. At Fraktal Beauty, they believe in combining the best of what nature offers with scientific research to address the unique needs of skin and body during menopause.
The challenge
Creating a real and relatable brand identity for Fraktal Beauty had its challenges, especially since it focuses on menopause, which isn’t talked about much in the beauty world. Here are some things they likely had to deal with:
Educating the Audience: Not everyone knows what happens to your skin and body during menopause. Fraktal Beauty had to explain these changes, why they matter, and how its products meet these unique needs.
Digital presence
Educational Content: One of the main challenges would be to effectively educate visitors about menopause and its effects on the skin and body, without overwhelming them with too much technical jargon or information at once. The web site needed to find the right balance between giving useful info and keeping it simple and easy to understand, without using too many fancy words or overwhelming people.
User-Friendly Navigation: Making sure that Fraktal Beauty’s website is easy to use for everyone, regardless of their age or how comfortable they are with technology, is really important. People should be able to find what they need without any trouble, and there should be clear info about the products and how they help with menopause.
Engagement and Community Building: Building a community online where people can connect and support each other is another big challenge. We needed to create a space where users can share their experiences, ask questions, and get advice, by adding forums, Q&A sections, or blogs.
When it comes to products like those from Fraktal Beauty that focus on health and beauty, especially for things like menopause, it’s super important to be open and honest about what’s in the products, how they help, and what other people have said about them. But finding the right way to present it can be tricky.
The website must use language that is inclusive, sensitive, and empowering, avoiding any negative connotations associated with aging or menopause. It’s all about choosing words carefully and keeping a positive vibe so that everyone who visits feels good about being there.
